A higher purpose is not simply about profit. Symbolising the motivations of our actions and
efforts it reflects something much more aspirational and contributes to our global society.
This open access book offers novel solutions to ensure employees support a wider organizational
meaning whilst guaranteeing that the company benefits from the employee's individual sense of
purpose. Advocating a shift from previous models and theories this book contributes to debate
and offers insight for both scholars and practitioners. The chapters bring together academic
rigour and practical models to help readers distinguish between the fads and influential
strategies. Exploring the development of purpose at each level of business from strategy and
leadership to communication this book avoids theoretical jargon and provides new approaches to
building sustainable purpose-driven organizations.
