Achieving true change and innovation depends on our ability to re-imagine and re-author the
futures we want our organizations to have - and to open new perspectives and new ways of
thinking being and doing in the process. Narrative approaches and storytelling are powerful
tools that can help us create a new future for branding and marketing change leadership
organizational learning and development.Gathering contributions by scholars and practitioners
from various disciplines this book provides a unique overview of an emerging field of practice
in organizations and communities. Rooted in a narrative conceptual framework the respective
papers describe a broad range of trans-disciplinary applications tools and methods for
effectively working with stories.
