The Semiotics of Love brings together work on early symbolism literary practices and
contemporary communication on the theme of romance and the idea of love to forge an
understanding of the semiotic-cultural side of romance. Moving beyond psychological and
neuroscientific scholarly analyses of love Marcel Danesi works to interrogate the cultural
constructions of love across societies. This book analyzes romantic love from the general
perspective of semiotics-that is from its more generic interpretive angle rather than its
more technical one. The specific analytical lens used is based on the notion that we convert
our feeling structures into sign structures (words symbols) and sign-based constructions
(texts rituals etc.) which then allow us to reflect upon something cognitively rather than
just experience it physically and emotionally.
