Entrepreneurship is challenging whatever your background in the current science- and
technology-driven Western world. However unlike traditionally dominant native-born white
male entrepreneurs in Silicon Valley and elsewhere those who face greater hurdles blocking
their path to success primarily come from marginalized and minority groups both real and
self-perceived-including immigrants refugees women blacks Hispanics and Asians. Despite
their potential to innovate and add value in the global marketplace they persistently struggle
or fail because they lack the requisite code-breaking skills. This book helps these underdog
entrepreneurs acquire those skills with actionable advice to achieve and sustain success. It
proposes a framework that pinpoints what the author calls the outsider problem-that is
situations in which individuals are primarily disadvantaged because they lack access to
networks that facilitate superior learning and performance outcomes. He completes the framework
by incorporating personal qualities and strategies that can solve this problem. Along the way
Morgan distills insights and evidence from multiple fields combined with a fresh look at the
familiar stories of initially marginalized business leaders such as Indra Nooyi Jack Ma
Hilary Devey and Mike Lazaridis. He also shares the less known but equally inspiring stories
of others. This book will help readers thrive while transcending their underdog status.
