As CEOs and business leaders navigate a world of complex global challenges sustainability is
no longer optional but a business imperative. In this book two sustainability leaders with
decades of experience - Henrik Henriksson CEO of Scania and Elaine Weidman Grunewald
Co-founder of the AI Sustainability Center and former Chief Sustainability & Public Affairs
Officer at Ericsson - offer a simple but powerful three-step model for leading an organization
on a sustainability transformation journey that aims at big audacious world-changing goals.
Honest about the dilemmas but bullish on the opportunities the authors advise leaders on how
to accelerate sustainability in their organizations told through a Swedish lens where the
country's values and culture permeate the boardroom and the C-suite bringing a unique clarity
and conviction to leading with integrity. In practical insights gleaned from the authors' own
experience the book takes leaders through the three phases of sustainability leadership: from
establishing a solid foundation rooted in purpose culture values principles and consistent
credible leadership to integrating sustainability into the core business and then to
executing a vision that not only shifts the direction of the company but can change an entire
industry and even the world. Throughout the book more than 25 interviews with other leading
CEOs of Swedish companies as well as successful start-ups investors economists and other
experts illuminate the path to sustainability leadership from different perspectives. These are
complemented by case studies describing how companies got it right - or turned themselves
around after getting it very very wrong. With this hands-on insiders' guide CEOs and C-suite
leaders can take sustainability to the next level. This is the encouragement and inspiration
business leaders need to move past incremental improvement at a time when exponential
world-changing action is more urgent than ever.
