EAN: 9783030448523

SPRINGER SERIES IN MEDIA INDUSTRIES DIGITAL P...

This is an open access book. Media industry research and EU policymaking are predominantly
tailored to large (and  in the latter case  Western) European markets. This open access book
addresses the specific qualities of smaller media markets  highlighting their vulnerability to
global digital competition and outlining survival strategies for them. New online distribution
models and new trends in the consumption of audiovisual content are limited by  and pose new
challenges for  existing audiovisual business models and their legal framework in the EU. The
European Commission's Digital Single Market (DSM) strategy  which was intended e.g. to remove
obstacles to the cross-border distribution of audiovisual content  has triggered a heated
debate on the transformation of the existing ecosystem for European screen industries. While
most current discussions focus on the United States  Western Europe  and the multinational
giants  this book approaches these industry trends and policy questions from the perspective of
relatively small and peripheral (in terms of their population  language  cross-border cultural
flows  and financial and or symbolic capital) media markets.

Aktuelle Preise zur EAN 9783030448523

Produktinformationen zur 9783030448523