EAN: 9783030603953

SPRINGERBRIEFS IN ANTHROPOLOGY DESIGN ETHNOGR...

This open access book describes methods for research on and research through design. It posits
that ethnography is an appropriate method for design research because it constantly orients
itself  like design projects  towards social realities. In research processes  designers
acquire project-specific knowledge  which happens mostly intuitively in practice. When this
knowledge becomes the subject of reflection and explication  it strengthens the discipline of
design and makes it more open to interdisciplinary dialogue. Through the use of the
ethnographic method in design  this book shows how design researchers can question the
certainties of the everyday world  deconstruct reality into singular aesthetic and semantic
phenomena  and reconfigure them into new contexts of signification. It shows that design
ethnography is a process in which the epistemic and creative elements flow into one another in
iterative loops. The goal of design ethnography is not to colonize the discipline of design
with a positivist and objectivist scientific ethos  but rather to reinforce and reflect upon
the explorative and searching methods that are inherent to it. This innovative book is of
interest to design researchers and professionals  including graphic artists  ethnographers 
visual anthropologists and others involved with creative arts media.

Aktuelle Preise zur EAN 9783030603953

Produktinformationen zur 9783030603953