This open access book offers up-to-date advice and practical guidance on how to undertake a
discrete choice experiment as a tool for environmental valuation. It discusses crucial issues
in designing implementing and analysing choice experiments. Compiled by leading experts in the
field the book promotes discrete choice analysis in environmental valuation through a more
solid scientific basis for research practice. Instead of providing strict guidelines the book
helps readers avoid common mistakes often found in applied work. It is based on the collective
reflections of the scientific network of researchers using discrete choice modelling in the
field of environmental valuation (www.envecho.com).
