Cultural Overtourism is a comparatively new term and refers to historical sites museums and
places that are extremely crowded by tourists hence a type of tourism that has negative
effects on both the cultural sites and the people who live there. This problem has sparked more
and more protests. Accordingly many cultural institutions and cities are now taking measures
to limit the flow of tourists. In this book Bruno S. Frey - a renowned and frequently cited
economist - suggests on the contrary an extension of the supply of cultural sites in the form
of Revived Originals. By this he means the erection of identical replicas of the most important
buildings at a suitable nearby location. In addition digital information technologies
(augmented and virtual reality including holograms) can be used to immerse visitors in the
history and culture of the newly established sites while adjacent hotels restaurants and
shops provide the necessary accompanying infrastructure. In this way the flow of tourists can
be distributed between the original site and the Revived Original. This book outlines the
Revived Originals concept discusses the organisational and economic challenges it entails and
contrasts it with existing Disneyland concepts. Especially for families with children or people
who have little interest in culture - i.e. for the majority of visitors - these places can be
very attractive. This book will appeal to anyone interested in alternative forms of tourism as
well as political and administrative decision-makers looking for new solutions to cultural
overtourism.
