**Winner of the 2023 Skystone Partners Research Prize from the Association of Fundraising
Professionals (AFP). This book includes evidence-based insights and recommendations to help
academicians excel in raising philanthropic support for their institutions and units. The book
provides historical and contemporary perspectives on core concepts and data research revealing
donors' giving motivations engagement strategies and tactics for academic units and guidance
on management challenges including strategic plans campaigns and measuring performance. The
authors include case studies in each section as examples of successful fundraising and
volunteer-driven initiatives. The final section contributed by Dean David D. Perlmutter
reinforces the book's many practical and theoretical approaches to the fundamental
responsibilities academic leaders face in raising philanthropic support. This book is grounded
in the growing academic literature on philanthropy and written by scholars who were successful
higher education fundraisers.
