This open access book aims to present the experiences and visions of several world university
leaders providing strategies and methods used to find various income sources for their
institutions. The expansion of a university system requires a corresponding increase in
funding. Consequently university administrators all over the world are in a constant search
for additional funds. If higher-level institutions are expected to deliver high-quality
education and research their sustainable funding is crucial to the development of the
countries they serve. While governmental sources are a major part of the funding of most
universities economic downturns as in the case of the COVID-19 crisis may reduce governmental
contributions in this and cause administrators to look for various alternative sources to help
them compete in a global setting. This book offers valuable information and guidance to
university leaders and administrators worldwide especially at a time when university budgets
are under stress due to the COVID-19 pandemic with its dire financial and economic
consequences.
