A few decades ago management thinking started to embrace the idea of purpose. The first
edition of this book marked an important step in this trajectory it drew attention to the need
for managers to relate the concepts of 'purpose' and 'missions' to strategy culture and
leadership. In the years since purpose and missions have become business imperatives - not
only in terms of remaining competitive but as core in the attempts to have a sustainable impact
on the world. The second edition of Management by Missions is an open access book based on
substantially more research carried out over fifteen years involving more than 200
organizations around the world. All of this research supports that the practical models and
ideas offered in the book have been tried and tested and actually work in practice. With case
studies anecdote and new research findings the authors present the main tools of the MBM
method (shared missions missions scorecards interdependency matrix missions-based objectives
and integral assessment) and the type of leadership needed to implement it. The ideas presented
in this book mark a path towards a new management methodology for the XXI century and a new way
of understanding the work that managers do.
