EAN: 9783030864880

BUSINESS DESIGN THINKING AND DOING - ANGÈLE M B...

This textbook aims to guide  instruct and inspire the next generation of innovation designers 
managers and leaders. Building upon an evidence-based innovation development process  it
introduces  explains and provides visual models and case examples of what Business Design is 
how it is applied across sectors and organizations  and its impact on decision-making and value
creation. Students will read and analyze design-led innovation business cases from across the
globe  discover multi-disciplinary strategies (from marketing to anthropology) and practice
applying a designer's toolkit to find  frame  and solve business problems in contemporary ways.
Throughout the book  students will break down the process of innovation and move from
initiation to implementation  engage in iterative feedback loops  and develop concrete plans
for personal and professional collaboration and workplace application. For MBA and senior
undergraduate students  this bookoffers a step-by-step and comprehensive reference guide to
creative problem framing and solving - inside and beyond the classroom. It integrates marketing
principles and management frameworks  with anthropological and design methods reflecting the
diverse and in-demand skills vital to tomorrow's workforce. For instructors  this book offers a
way to confidently engage learners in the realm of design practices and strategies relevant to
business decision-making. The pedagogical framework  along with a comprehensive suite of
techniques and templates  offers both novice and experienced teachers a step-by-step reference
guide that facilitates skills development in creative problem framing and solving.

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