EAN: 9783030874261

FROM ME TO WE - RICARDO ERNST JERRY HAAR KARTON...

Shared value is a management strategy in which companies find business opportunities in social
problems. While philanthropy and CSR focus efforts focus on giving back or minimizing the harm
business has on society  shared value focuses company leaders on maximizing the competitive
value of solving social problems in new customers and markets  cost savings  talent retention 
and more. This book takes the concept of shared value to the next level  with the concept of Me
to We (also abbreviated as M2W) and discusses the current state of the
business-environment-government relationship and shows how the shared value model can
contribute to each entity. Citing real cases and examples from multiple industries  the authors
show that shared value promotes shareholder interests while serving as a successful business
strategy. Chapters explore the emerging phenomenon of shared value  the shareholder-stakeholder
comparisons  the role of government in the stakeholder environment  shared value as it related
to competitiveness  and operational issues such as implementation  communication  and
leadership in their relationship to shared value. Readers will find useful strategies of Me to
We and its implementation by firms that have become leaders in their market. They will receive
ideas and insights into business strategies that will overshadow CSR activities as a
differentiation or brand development strategy of the past. Featuring interviews with corporate
executives offering their perspectives on shared value  this book will discuss shared value
within the context of business and society  competitiveness  and globalization.

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