EAN: 9783030986469

CREATIVITY IN THE IMAGINATION AGE - S M A MOIN ...

In the imagination age  organizations need to harness the power of creativity and innovation in
order to survive and thrive. Grounded in academic and applied research  this book offers
invaluable insights into these concepts from an interdisciplinary perspective. Through
compelling narratives  the author critically discusses the theories and models that will
empower the thinking of researchers  entrepreneurs and leaders. Revealing how the fourth
industrial revolution can put our creative minds into play with enormous opportunities to solve
problems and make meaning  the book invites us to debate how human and emerging technologies
will write the next chapter of human history. It covers philosophical approaches to creativity
the characteristics of creative teams  the components of individual creativity as well as the
role of imagination and associative thinking in fostering creativity and innovation.

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