Innovating in an uncertain and unpredictable environment is becoming the norm for most
companies. This book explores how uncertainty can shape product innovation process innovation
and the new product development process. It does this by covering several areas of research
from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated
with the development of new products in conditions of high uncertainty. Literature analysis
case studies and quantitative analysis are presented to drive the reader through the latest
concepts and discoveries available on the scientific literature.
