This open access edited volume shines new light on the history of propaganda and persuasion
during the Nordic welfare epoch. A common analytical framework is developed that highlights
transnational and transmedial perspectives rather than national or monomedial histories. The
return of propaganda in contemporary debate underlines the need to historically contextualize
the role and function of persuasive communication activities in the Nordic region and beyond.
Building on an empirically situated approach the chapters in this volume break new ground by
covering a range of themes from cultural diplomacy and nation branding to media materiality
and information infrastructures. In doing so the book stresses that the Nordic welfare epoch
with its associated epithet the Nordic Model was built not only on governance social security
and economic productivity but also on propaganda and persuasion.
