This open access book offers four ways to enrich traditional research methods in business
ethics. By looking at critical jokes and cartoons on management consultants their business
practice and their clients' demands many ethical transgressions in business get addressed. By
illustrating and criticizing such transgression jokes can serve as an example in a theoretical
argument as a prompt to reflect on in an open interview as a statement to assess in an
enquiry or as basis for qualitative content analysis. By adding jokes to the conversation on
ethical transgressions in business much depth and honesty can be added resulting in better
research data. Jokes can help to surpass social desirability bias included in answers given in
traditional interview settings or enquiries. This book is of interest to consultants
researchers educators and students in business ethics and management. The book showcases what
kind of practical and ethical wisdom is embedded in business jokes and how this knowledge can
be made productive in the context of business ethics.
