Online shopping is undergoing significant changes around the globe evolving in the food and
non-food segments alike. Representing a vital distribution channel that reaches countless
customers sales from online shopping have long-since exceeded USD 1000 billion per year and
are growing steadily. This book is intended for general readers and professionals interested in
companies' strategic orientation in connection with their online format and building and
strengthening customer loyalty. In this regard their business strategies are not considered in
their full scope and complexity instead the book focuses more narrowly on the relationship
between business strategy buying behavior and customer loyalty.
