From business models to unique selling propositions from product offerings to sales marketing
and pricing strategies this book reveals what sets Chinese electric car manufacturers apart
from their Western counterparts. Chinese automakers are gradually establishing themselves as
the new trendsetters in the automotive industry as they make technological advances in various
fields especially in electric vehicles. As more of them look overseas for opportunities
especially in the European market it is time for the local players to better understand who
they are up against and take steps to keep up with the rapid growth of their Far Eastern
competitors. Based on Simon-Kucher's project experience this book shows what is going on
behind the Great Wall informs readers about the latest technological trends and advances in
China and offers suggestions on what Chinese newcomers should bring with them when they come
to town. Sharing valuable insights for all readerswith an interest in the electric vehicle (EV)
industry this book will be particularly relevant for managers and decision-makers at Western
OEMs suppliers and other relevant players in the automotive industry.
