This is an open access book. FACTUM Conference proceedings are the output of one of the few
academic events of its nature happening globally researching fashion communication from
different angles and perspectives. It includes contributions from scholars studying
communication and marketing management digital transformation and cultural heritage among
other disciplines. This book presents papers from the third bi-annual Conference which aims to
become the major reference point in the field. These proceedings seek to promote theoretical
and empirical interdisciplinary work on how various communication practices impact both the
fashion industry and societal fashion-related practices and values. With these proceedings
several objectives are aimed to be achieved namely: - to establish and consolidate an
international and interdisciplinary network of scholars in the field of fashion communication
- to share methodological approaches - to expand the dialogue between communications studies
and fashion-related disciplines - to encourage junior researchers to pursue their scientific
interests in this field. Finally the book can be used by professionals in the field of fashion
communication and marketing who are eager to access sound research in a field that is
developing very fast due to its digital transformation.
