EAN: 9783031392368

NETFLIX AND THE RE-INVENTION OF TELEVISION - MA...

This book deals with the ways Netflix influenced the contemporary television landscape and
built the infrastructures of streaming. It focusses on various ways Netflix reconceptualises
television as part of the process of TV IV. As television continues to undergo a myriad of
changes  Netflix has proven itself to be the dominant force in this development  simultaneously
driving a number of these changes and challenging television's existing institutional
structures. This comprehensive study explores the pre-history of Netflix  the role of
binge-watching in its organisation and marketing  and Netflix's position as a transnational
broadcaster. Netflix and the Re-invention of Television illuminates the importance of Netflix's
role within the processes of TV IV. This Second Edition highlights the role Netflix plays in
the so-called streaming wars and incorporates recent research in television studies. It also
re-evaluates the companies' incorporation of issues of diversity in its focus on middlebrow
television. The book also includes a new chapter on the transnational streaming franchise 
networks of texts developed internal to platforms to build infrastructures of transnational
streaming.

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