If you're looking for a comprehensive guide to help make your startup successful this book is
a must-read. It covers the unique challenges of technology and platform-driven entrepreneurship
providing entrepreneurs with the tools they need to sustain growth and relevance. Technology
startups face the risk of failure even after finding a product-market fit. This is due to
limitations in scaling. Platform-driven startups can scale rapidly. However they carry a high
risk of failure. This book helps entrepreneurs identify the factors that can sustain technology
startup growth make early decisions and limit risk. It also offers guidance to platform
startups to mitigate the risk of failure. Featuring examples of successful startups as well as
others that failed the book offers a holistic view of entrepreneurship that highlights its
importance to the broader ecosystem. This book is ideal for entrepreneurs who want to take
their startup to the next level and sustain its growth. With a focus on inclusive
entrepreneurship and sustaining competitive advantage it is equally relevant for family-run
companies that prioritise sustained value over generations. If you want to succeed in today's
highly competitive startup landscape this book is a valuable resource.
