Terms such as patient engagement centricity and patient first are often loosely used to
describe a company vision a joint objective in establishing an ethos which incorporates the
person who matters the most the patient. Traditionally a psychologist is known to work in
clinical settings directly with people experiencing psychological difficulties within a
healthcare structure. This is still the premise however the foundational knowledge and
understanding of human behaviour has driven psychologists into a new previously unconsidered
professional field: the healthcare and pharmaceutical industry. This industry is pivotal in
clinical drug development new discoveries innovation and the reach is endless. So what is a
psychologist doing working in this environment? This book offers insights on how to build
successful patient engagement strategies based on behaviour science and the real-world
experience of a psychologist working in the pharmaceutical industry.
