The international creation of typefaces after 1950 was decisively influenced by the Swiss type
designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B which was
adopted as an ISO standard are milestones as is his type for the Paris airports which set
new standards for signage types and evolved into the Frutiger typeface. With his corporate
types he helped to define the public profiles of companies such as the Japanese Shiseido line
of cosmetics. In all he created some fifty types including Ondine Méridien Avenir and
Vectora.Based on conversations with Frutiger himself and on extensive research in France
England Germany and Switzerland this publication provides a highly detailed and accurate
account of the type designer's artistic development. All of his types - from the design phase
to the marketing stage - are illustrated and analyzed with reference to the technology and
related types. Hitherto unpublished types that were never realized and more than one hundred
logos complete the picture.This second revised and expanded study edition which now has an
index makes Frutiger's achievement even more accessible.
