This book reflects the vigorous interest in studies of business discourse(s) and culture(s)
emerging from various Asian communities. It also records the diversity of methodological
approaches ontological perspectives and topics characterising a number of studies conducted by
Asian and Western scholars on cultural and linguistic strategies and preferences identifiable
in Asian or Asian-Western business interactions. The volume is structured in two parts
including chapters that address linguistic and textual issues (Part I) and cultural and
pragmatic issues (Part II) of Asian business discourse(s). Even though the different domains
identified - linguistic textual pragmatic and cultural - have been combined to provide useful
organising labels they remain strictly interrelated as their occurrence and variation have
significant implications on one another.
