Alfredo Häberli who was born in Buenos Aires in 1964 and has been working from Zurich since
the 1980s is one of the world's most widely acclaimed product designers. Major international
brands such as BMW Camper Georg Jensen Iittala Luceplan Moroso Schiffini or Vitra are
among his clients for whom he has designed furniture lamps objects tableware or even
entire interiors. Häberli's work has been shown in numerous exhibitions throughout Europe and
has earned him many awards over the years. In the first of this book's two volumes Häberli
looks back at the people places and objects that have influenced him and shaped his ideas and
creative process. He tells of his visits with the great Italian designers the British and
American role models influencing him and about inspiring exchanges with colleagues such as
Konstantin Grcic Jasper Morrison or Patricia Urquiola. Moreover his encounters with
visionary entrepreneurs and the places locations and objects that forged his understanding
of design come into focus through text and images. For the second volume Häberli invited
thirty personalities from his circle to ask him one question each which he answers frankly and
in good humor. These personalities include fellow designers architects critics journalists
and creative directors such as Stephen Bayley Tyler Brûlé Francesca Molteni and Alice
Rawsthorn.