China s event market is full of dynamic and exciting developments innovation new players and
novel ideas but at the same time of certain shortcomings. This new and huge market is drawing
increasing attention from the event industry worldwide. The aim of this handbook is to analyse
the Chinese event market reflect on emerging trends scrutinise the key players and identify
the implica-tions for the education of future professionals in this industry. This handbook is
the first of its kind on the Chinese event market written in English. It is a collection of
27articles written by 39 authors from China Germany Malaysia South Africa the United
Kingdom and the United States. The contributions embrace a mix of theoretical and practical
reflections written by academics lecturers and practitioners alike. The focus lies on business
events such as trade fairs conventions and corporate events. Some very specifically describe
a certain trend or development others focus on overall trends. The handbook is divided into
four chapters. Following an introductory chapter on the event market the second chapter
focuses on the event market in China from a global perspective. The third chapter reflects on
management aspects in China s event industry. The fourth and final chapter addresses the issue
of educating professionals for the event industry.
