This textbook discusses the most important theories of internationalization including Product
Life-Cycle Internalization Location Eclectic Paradigm Uppsala Network and International
New Venture concepts. These models are grounded to a considerable extent in the Transaction
Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant
market entry strategies such as franchising contract manufacturing joint ventures and
others are explained and categorized in light of crucial determinants of international business
decision making: hierarchical control of operations the firm's proximity to the foreign market
the investment risk and the factor of time. What makes this textbook novel and unique? Its
framework combines theories and market entry strategies: each topicis applied to authoritative
real-life business case studies. Complex issues are explained in a manner that results in
understanding. Various illustrations and tables help the reader comprehend the point being
discussed. The case study focus on Asian firms delivers interesting insights into modern
high-technology industries and changing global business dynamics. Market Entry Strategies
serves as a vital source for internationally oriented bachelor master and MBA programs with
strategy marketing and management lecture modules. Consequently this publication is highly
recommended for students and scholars but it is also useful for business practitioners seeking
to gain competitive advantages in international business. About the Author Mario Glowik teaches
Bachelor MBA and Master courses in Strategic management International management Strategic
management in China and Europe and International and Asian business at Berlin School of
Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his
Textbook Market Entry Strategies on Youtube!
