Emerging challenges related to socio-demographics and economics require new approaches for
academics politicians hospital management clinical staff public institutions and firms
doing business in the healthcare industries. This book provides valuable insights for
understanding modern and complex healthcare market configurations in Europe. Taking a unique
cross-country perspective the authors figure out critical success factors for relevant
stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin
School of Economics and Law. He holds a Doctorate in Business Administration from the Freie
Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the
Vienna University of Economics and Business Austria. Slawomir Smyczek is Marketing Professor
at the University of Economics in Katowice (Poland) where he earned his Ph.D. In 2010 the
Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in
the entire country.
