This entirely revised and updated third edition of Market Entry Strategies continues to combine
the profound explanation of internationalization theories and concepts with real-life firm
cases. Reviewing the readers' valuable feedback from successful previous editions this version
targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to
broaden the books' industry focus. Particular attention is paid on the case studies developed
to exercise in light of business practice what is theoretically taught and explained in the
textbook. Through its link to digital learning tools such as charts available to the public at
YouTube this new edition provides best pre-requisites for distance learning environments.
