There is currently a great need for introductory materials to help professionals of all types
to understand and deploy Human Centred Design (HCD) methods. This compendium written in simple
everyday language by authors who are experts in automotive ergonomics UX and HMI is inclusive
and easily accessible. The 21st century is characterised by ever greater reliance on the
innovation paradigm of HCD. In many sectors the practices of technology push and market pull
have been giving ground to newer ways of innovating which are based more on careful attention
to the characteristics and needs of people. Where ethnographic ergonomic and UX practices were
once the remit of only the design teams the practices and values of HCD are now permeating
widely leading in many cases to business restructuring. The automotive sector characterised
by large and sophisticated organisations and by more than a century of success is one sector
with extensive requirements for HCD methods. This introductory book links the philosophy of the
Human Centred Design innovation to the basic methods and simple everyday steps which can be
taken to better understand customers and to better define briefs and tests. The book will prove
a valuable reference to automotive designers who wish to more deeply integrate HCD into their
everyday work and to any professional who wishes to widen her or his skill set and
understanding of HCD. The information regarding the selection of HCD methods and their
deployment will provide a gentle introduction to the world of Human Centred Design.
