Over the past decade businesses have faced relentless change on multiple dimensions and the
list of the world's largest companies has changed enormously. The keys to success are likely to
be just as different for the new decade. Winning the '20s analyzes the new competitive
environment that businesses face and outlines what will it take to win in the 2020s. To stay
ahead of the trends that are reshaping business leaders need to rethink existing assumptions
and retool their companies. Both traditional incumbents and younger digital giants will face
very different but equally critical challenges in the 2020s-and would do well to learn from
each other's strengths. This book discusses the new dimensions of competition that will affect
corporate strategy in the next decade and how leaders can reinvent their organizations to be
better suited for the new environment. The companies that succeed in the 2020s will look very
different than they do today-they will have evolved their businesses to harness new
technologies and reshaped their external relationships organizations and approaches
accordingly. Winning the '20s will help business professionals as well as academics and
students with an interest in strategy and leadership answer this critical question for the
start of this decade: How should you prepare your company to avoid being left behind and emerge
as a winner in a rapidly evolving business landscape?
