Digitalization has changed our economy and with the imminent automation of consumption is
causing further major upheavals. Consumers are increasingly choosing subscriptions or season
tickets to reduce the effort required to perform everyday activities such as buying clothes
preparing meals listening to music or city driving. This book focuses on subscriptions to
consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods
Subscriptions describes the types of subscriptions that play a role in today's world and
identifies the industries in which subscriptions will become particularly popular in the
future. The authors define and differentiate four subscription types in terms of surprise and
personalization. The book provides a step-by-step concept for successfully implementing
subscriptions and shows how to optimize subscription revenues and profits. It will help retail
managers to seize the opportunities of this new revenue model and respond to changing customer
behavior with appropriate subscription services.
