Master complex problems and face radical uncertainty by unleashing the power of small data Is
your business using data to its optimum potential? In complicated well-structured problem
situations executives rely on Big Data. However when faced with complexity and uncertainty
they are challenged to skillfully handle Small Data. Leading by Weak Signals argues that
impending dangers new business opportunities or innovative ideas may be missed when data are
classified as simply not big enough. This insightful book with its new approach initiates a
radical shift in perspective from running the business to changing the business. While Big Data
are very well suited to run a business efficiently Small Data lay open phenomena which are
connected to transforming a company like inflection points scale changes or critical
transitions. The authors present practical business examples and an 8-step framework to
implement their ideas in teams and on the individual level. This offers reflective
practitioners a guideline for leveraging the enormous potential of weak signals for effective
strategy development and operational execution in times of uncertainty - and gives them the
competitive edge they need to succeed.
