Shortlisted in the Start-up Scale-up category at the Business Book Awards in partnership with
Pathway Group 2024 Digital transformation is a must. Consumers have fully embraced the digital
age and companies have followed suit deploying programs to adapt to the rapidly evolving
marketplace. But the pace of technological change is such that digital trends are shaping the
future revolutionizing the business world and turning it on its head. How can business leaders
operate innovate and thrive in the present and future digital market? Digital Business
Strategy - How to Design Build and Future-Proof a Business in the Digital Age provides a
practical step-by-step guide with frameworks examples and real-world guidance to break down
what is required to deliver complex business transformation. Six comprehensive sections delve
into: understanding the drivers of the digital age how to develop a digital strategy the core
competencies of a digital business how to execute transformational change and build a digital
culture how to deliver value today while creating opportunities for tomorrow through
ambidextrous roadmap planning and execution techniques and preparing for the next wave of
innovation. Digital Business Strategy is for C-Suite leaders first-line management
entrepreneurs SME business owners and students anyone interested in shaping their team
business service or proposition to be digitally sustainable and resilient in the present and
future digital era.
