In a world of global communication where each one's life depends increasingly on signs
language and communication understanding how we relate and opening ourselves to otherness to
differences in all their forms and aspects is becoming more and more relevant. Today we often
understand the differences in terms of adversity or opposition and forget the value of the
similarities.Semiotic approaches can provide a critical point of view and a more general
reflection that can redefine some aspects of the discussion about the nature of these semiotic
categories differences and similarities. The dichotomy differences - similarities is
fundamental to understanding the meaning-making mechanisms in language (De Saussure 1966
Deleuze 1995) as well as in other sign systems (Ponzio 1995 Sebeok & Danesi 2000). Meaning
always appears in the play of differences (Derrida 1978) and similarities. Therefore the
phenomena of similarities and differences must be considered complementary (Marcus 2011).This
book addresses and offers new perspectives for analyzing and understanding sensitive topics in
the world of global communication (humanities education responsive understanding of otherness
digital culture and new media power).
