What makes international joint ventures successful? Among other key success factors such as
strategic fit material and political-relational incentives and the cultural compatibility of
the joint venture partners the role of one factor in the successful establishment and
management of joint ventures is critical: the mutual trust among the managers involved. This
book explores how to establish develop and continue to nurture mutual trust between the
managers of German and Chinese joint ventures. A series of guided interviews conducted by the
authors reveals assessments of Chinese and European executives about their mutual trust in the
context of the cultural differences between the two countries the worldviews characterizing
China and Germany and their impact on the behavior of their executives. The authors then use
these judgements from the interviews to make recommendations for action to build more
successful cooperation in German-Chinese business cooperation in future joint enterprises.
Trust in German-Chinese Business Cooperation is essential reading for managers of international
companies and students of business management business psychology and intercultural
management.
