In a world in which we are constantly surrounded by data figures and statistics it is
imperative to understand and to be able to use quantitative methods. Statistical models and
methods are among the most important tools in economic analysis decision-making and business
planning. This textbook Exploratory Data Analysis in Business and Economics aims to
familiarise students of economics and business as well as practitioners in firms with the basic
principles techniques and applications of descriptive statistics and data analysis. Drawing
on practical examples from business settings it demonstrates the basic descriptive methods of
univariate and bivariate analysis. The textbook covers a range of subject matter from data
collection and scaling to the presentation and univariate analysis of quantitative data and
also includes analytic procedures for assessing bivariate relationships. It does not confine
itself to presenting descriptive statistics but also addresses the use of computer programmes
such as Excel SPSS and STATA thus treating all of the topics typically covered in a
university course on descriptive statistics. The German edition of this textbook is one of the
bestsellers on the German market for literature in statistics.
