This book investigates the potential contribution that a strategic design approach can make to
stimulating and supporting the societal embedding of sustainable PSSs (product-service
systems). A new strategic design role thus emerges a role in which the ideation and
development of sustainable PSS concepts is coupled with the designing of appropriate transition
paths (sequence of socio-technical experiments) to gradually incubate introduce and diffuse
these concepts. The book also outlines the new design approach and capabilities needed by
strategic designers project managers and consultants to operate at such a strategic level. On
a more operational point of view the work presents a practical how to do design process and
associated guidelines to support practitioners in designing and managing the societal embedding
process of sustainable PSS innovations.
