The media industry is undergoing an accelerated pace of change driven in large part by the
proliferation of digital platforms. In many cases the speed of adoption has exceeded our
ability to process the impact of these changes on individuals and society at large. This book
provides a ¿behind-the-scenes¿ look at the media industry¿s transition into the digital era and
examines its impact on marketing advertising innovation and other economic and social
activities. The impact of digital technologies on traditional media sectors such as
advertising video games film and television is well-documented. Less understood is its effect
on our perceptions thought processes and inter-personal relationships. Social media for
example represents a fundamental change in the ways we interact with media communicate with
each other and even present ourselves to the world. This has shaped the way we communicate with
institutions and brands. Similar to the first ¿Transitioned Mediä book Transitioned Media: A
Turning Point into the Digital Realm this book combines media industry leaders and academics
to explore various transformative trends and issues. Themes include measuring cross-platform
behaviour artificial intelligence in journalism the evolution of video games digital media
and physical space the mobile use trends social media and the corporate world the changes in
the television and newspaper business and the evolving relationship between advertisers and
target audiences. The varied backgrounds of contributors and array of topics make for a unique
and insightful point of view.
