Using a wealth of anecdotes data from academic literature and original research this very
accessible little book highlights how we all struggle to cope with the maelstrom of choices
influences and experiences that come our way. The authors have slogged through piles of dry
research papers to provide many wonderful nuggets of information and surprising insights. For
example: Why is an upside-down red triangle such a powerful warning sign on the road? What is
the best kind of alibi? What makes the number 7 so special? Why is it better to whisper words
of love into the left ear? Will that recent marriage last? Why is it that the French eat snails
but not slugs? The reader will discover the amazing tools and shortcuts that millennia of
evolution have built into our brains. And this knowledge is power! Knowing more about how the
human mind connects the dots helps us understand why decision-making is so tricky. With
insights from evolutionary psychology we become better equipped to understand ourselves and
others and to interact and communicate more effectively.
