EAN: 9783319176161

Produktdaten aktualisiert am: 17.08.2025
Hersteller: - Hersteller-ArtNr. (MPN): - ASIN: 3319176161 
This book provides research findings and practical information on online communication
strategies in politics. Based on communication research and real-world political-campaign
experience  the author examines how to use the Web and social media to create public visibility
build trust and consensus and boost political participation. It offers a useful guide for
practitioners working in the political arena  as well as for those managing communication
projects in institutions or companies.

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