EAN: 9783319176161

Produktdaten aktualisiert am: 01.03.2025
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This book provides research findings and practical information on online communication
strategies in politics. Based on communication research and real-world political-campaign
experience  the author examines how to use the Web and social media to create public visibility
build trust and consensus and boost political participation. It offers a useful guide for
practitioners working in the political arena  as well as for those managing communication
projects in institutions or companies.

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9783319176161
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