EAN: 9783319223117

THE ECONOMICS OF PROFESSIONAL ROAD CYCLING GEBU...

Over the past decade  a growing body of academic literature on the economics of road cycling
has been amassed. This book is the first volume to bring together a majority of the academic
research and knowledge on the economics and management of professional road cycling. Each
chapter treats a particular economic aspect of the sport  from organizational structure to
marketing  labor  game theory  and competitive balance. By discussing the existing research and
complementing it with the newest concepts  ideas and data on professional road cycling  this
book sets an agenda for further academic research while providing insights for all stakeholders
in cycling: governments  cycling's governing bodies  team managers  race organizers  sponsors 
media. Furthermore  the unique characteristics of the sport of cycling explored within this
text inform broader management and industrial organization research  as they extend analyses of
team labor  broadcast revenue generation  and sponsorship financing models. This book is
equally of interest to academic researchers  students studying sports economics  and policy
makers  such as race organizers  team managers  and sponsors.

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