This book focuses on the importance of adaptation and personalization in today's society and
the upgraded role computational systems and the Internet play in our day-to-day activities. In
this era of wireless communication pervasive computing and the Internet of Things it is
becoming increasingly critical to ensure humans remain central in the developmental process of
new technologies to guarantee their continued usefulness and a positive end-user
experience.Organized into three clear parts - theory principles and practice a holistic
approach to designing and developing adaptive interactive systems and services has been
adopted. With an emphasis on distinct human factors both basic and applied research topics are
explored extending from human-centred user models driven by user's individual differences in
cognitive processing and emotions to the creation of smart interfaces that can handle the ever
increasing volume and complexity of information to the benefit of the end-user.Human-Centred
Web Adaptation and Personalization - From Theory to Practice is meticulously crafted to serve
researchers practitioners and students who wish to have an end-to-end understanding of how to
convert pure research and scientific results into viable user interfaces system components and
applications. It will serve to bridge the knowledge gap that still remains by suggesting
interaction design and implementation guidelines for areas like E-Commerce E-Learning and
Usable Security.
