This book constitutes the refereed proceedings of the 11th International Conference on
Persuasive Technology PERSUASIVE 2016 held in Salzburg Austria in April 2016. The 27
revised full papers and 3 revised short papers presented were carefully reviewed and selected
from 73 submissions. The papers are grouped in topical sections on individual differences
theoretical reflections prevention and motivation methods and models games and gamification
interventions for behavior change and design strategies and techniques.
