This book challenges the traditional models of modern economy business education and
management which are devoted to the concepts of scarcity competition growth and yield. It
deconstructs the spiral of acceleration in which technological shifts concerning global markets
and enterprises produce a dynamic of unbridled disruption concentration and erosion of human
and natural resources. The book analyzes how in the face of this dynamic once successful
business models increasingly lead to existential jeopardy.The book embeds its argument in the
impact of technological change on strategy in general. It subsequently analyzes the degree of
rationality in the strategy building process to juxtapose revenue and responsibility as the
fundamental principles of diverging strategic concepts. In its central chapters the book
explores the benefits of consciousness-driven business models and value-added strategies for
the awareness markets of the future and their impact on team excellence and resource handling.
It develops an understanding of how corporations can function as ecosystems - fostering the
growth and development of the resources they operate on rather than being based on their
exploitation. Understanding this structure of viable future business models is the overall
theme of this pioneering book.This book endeavors to set out yet another paradigm for a viable
economics the paradigm of ethicology. It seeks to replace the concepts of competition
scarcity and growth with strategies and business models based on resource creation added
values cycles enrichment and symbiosis in line with the awareness economy it describes. Hunter
Lovins President and Founder of Natural Capitalism Solutions... a very basic paradigm shift in
our future strategies ... Henner Klein Chairman Emeritus A.T. KearneyThe book stands right on
the tectonic fault line between our old and our new reality. It manages to do both: analyze the
shifting paradigms and provoke new thinking. Dr. Martin R. Stuchtey Director of the McKinsey
Center for Business & EnvironmentThis book is raising the bar. His vision dares to rethink the
principles of the liberal and social market economy in a globalized business world. Prof. Dr.
René Schmidpeter CBS KölnA book worth reading and reflecting on. Onwards to an economy that
works for 100% of humanity. Michael Pirson Associate Professor Director Center for Humanistic
Management Fordham University and Research Fellow Harvard University ... powerful arguments
and practical guidance on how companies can become sustainable and live up to the realities of
global enterprise ... Michael Hilti Hilti AG
