This book provides theoretical and practical backgrounds for the digital creativity management
and related Agent-Based Modeling (ABM) results on the basis of a set of realistic assumptions
in which several topics such as knowledge network diversity individual creativity team
creativity exploration and exploitation and organizational creativity are discussed. Until
now there has been no clear-cut methodology by which creativity management can be articulated
and materialized into the business process management within companies and corporate
performance. Though many approaches have been proposed to tackle the creativity research issues
this book adopts a new approach which assumes that the network structure formulated by
interrelationships among team members decides individual creativity and team creativity as well
and ABM-based simulations lead to robust analysis of corporate performance over time. Typical
examples of network structure under consideration in this study are degree centrality and
structural hole (an opportunity to broker the flow of information between people and control
the projects that bring together people from opposite sides of the hole). This book suggests
detailed analysis of source code used in implementing a prototype digital creativity simulation
engine with related snap-shots and ABM results so that readers can understand hard core of how
to design and implement ABM tasks related to target problems and extract implications from the
ABM results.
