This ambitious volume sets out to understand how every company impacts public health and
introduces a robust model rooted in organizational and scientific knowledge for companies
committed to making positive contributions to health and wellness. Focusing on four
interconnected areas of corporate impact it not only discusses the business imperative of
promoting a healthier society and improved living conditions worldwide but also provides
guidelines for measuring a company's population health footprint. Examples statistics and
visuals showcase emerging corporate involvement in public health and underscore the business
opportunities available to companies that invest in health. The authors offer a detailed
roadmap for optimizing health-promoting actions in a rapidly evolving business and social
climate across these core areas: Planning and building a culture of health Consumer health: How
organizations affect the safety integrity and healthfulness of the products and services they
offer to their customers and end consumers Employee health: How organizations affect the health
of their employees (e.g. provision of employer-sponsored health insurance workplace practices
and wellness programs) Community health: How organizations affect the health of the communities
in which they operate and do business Environmental Health: How organizations' environmental
policies (or lack thereof) affect individual and population health Implementing and sustaining
a culture of health Building a Culture of Health clarifies both a mission and a vision for use
by MPH and MBA students in health management professors in schools of public health and
business schools and business leaders and chief medical officers in health care and non-health
care businesses.
