This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference
on e-Business e-Services and e-Society I3E 2016 held in Swansea UK in September 2016 The
47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions.
They are organized in the following topical sections: social media strategy and digital
business digital marketing and customer relationship management adoption and diffusion
information sharing on social media impression trust and risk management data acquisition
management and analytics e-government and civic engagement e-society and online communities.
